South Carolina is not gay

... and they are very adamant about this after a travel advertisement appeared in a London magazine proclaiming the opposite.

The campaign, which plastered the London subway with posters advertising the charms of South Carolina and five major U.S. cities to gay European tourists, landed with a resounding thud in South Carolina, where the issue of gay rights has long been a political flashpoint.

The advertisements were timed for London's Gay Pride Week, which ended Saturday. The posters touted the attractions of the state to gay tourists, including its "gay beaches" and its Civil War-era plantations.

Was that really the best slogan they could come up with? It sounds like something a fourth grader would say. Also, we have people in the office who have lived and worked in South Carolina, and they have yet to recall seeing a single "gay beach."